Sunday, December 16, 2012
The story goes that the ancient Mayan calendar used by Mayan priests and astronomers during the time of their Pre-Columbian rule, ends this coming week. That end of the calender is the muse of the apocalyptics. It is also the muse of some funny advertising:
From NPR :
One beer-company billboard near the resort of Tulum proclaims, "2012 isn't the end, it's just the beginning — of the party!"
The Mexico subsidiary of Renault is running "end of the world" promotions with interest-free loans for car sales: "Given that the world is ending, we're ending interest rates!"
Oprah Winfrey's website got into the act by publishing a list of "Apocalypse Dinners." It says: "Whether the world is really ending or whether you're just having a busy week, these six make-ahead meals from cookbook author Lidia Bastianich freeze well and feed many."
The Caribbean coast resort of Xcaret issued "million-dollar reward" certificates for anybody who survives the end of the world. "In case the world ends on Dec. 21, 2012, the beneficiary must be in Xcaret the day after the cataclysmic event with a valid photo ID in order to request payment," the certificate reads. "In case the world comes to an end, the beneficiary will be fully responsible for repopulating the world."
And on the esoteric side:
Sandos Hotels and Resorts, a Spanish-owned all-inclusive resort chain, is promoting a "New Era" celebration at its Sandos Caracol hotel in Playa de Carmen, near Tulum. "We invite guests to celebrate a transition to the beginning of what we, and many Mayan leaders and scholars hope will evolve into a new era of environmental sustainability and cultural consciousness," the hotel's website says.