Wednesday, December 26, 2012

"Equitable and Sustainable Future"

From the New York Times

The nonprofit Zeitz Foundation, founded in 2008,  supports ecologically and socially responsible destinations and programs across the world from its epicenter on its Segera reserve in Kenya, led by  the fashion world’s energetic activist Jochen Zeitz.

Mr. Zeitz is not dreaming of a “green” Christmas. He has a much wider vision of a world in which environmental consciousness and sustainability is a built-in factor to product sourcing and design every day of the year. “We should make it part of the DNA of brand as a new definition of quality,” Mr. Zeitz said.

Zeitz said leaders in the private sector should help to move toward an “equitable and sustainable future.” The mantra of each project is that sustainability does not need to come at the sacrifice of economic prosperity. But rather the opposite: that a holistic system integrates the four C’s: conservation, community, culture and commerce.

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