From the New York Times
Zeitz Foundation, founded in 2008, supports
ecologically and socially responsible destinations and programs across
the world from its epicenter on its Segera reserve in Kenya, led by the fashion world’s energetic activist Jochen Zeitz.
Mr. Zeitz is not dreaming of a “green” Christmas.
He has a much wider vision of a world in which environmental
consciousness and sustainability is a built-in factor to product
sourcing and design every day of the year. “We should make it part of
the DNA of brand as a new definition of quality,” Mr. Zeitz said.
Zeitz said leaders in the private sector should help to move toward an “equitable and sustainable future.” The mantra of each project is that sustainability does not need to come
at the sacrifice of economic prosperity. But rather the opposite: that a
holistic system integrates the four C’s: conservation, community,
culture and commerce.