Philanthropy Today reports:
Baby boomers now give the largest share of donations to
charities, surpassing every other age group, including the generation
born before 1946, says a study released today.
Boomers make up 34 percent of the pool of donors, but give 43 percent of all money contributed by individuals, the study found.
“Baby boomers are now the dominant source of income for most
nonprofits,” says Mark Rovner, a principal at Sea Change Strategies and
the study’s primary researcher.
Together with the generation born before 1946, he says, they are
responsible for the vast majority of giving to charities. The study,
which is based on self-reported data, found that the two groups together
are responsible for nearly 70 percent of the estimated total annual
giving to charities by individuals.