Tuesday, August 20, 2013

Retail Giant Gives Facebook Users Say In Big Donations

From Philanthropy Today:

Retail giant Target is turning over to Facebook users the decision on how it will distribute $5-million in donations to public schools, the first time the store has ceded to shoppers full control of its “Give With Target” campaign, according to the Star Tribune.

At least 500 schools will receive grants of up to $10,000 to use as they wish based on tallies from the social network. Last year Target gave Facebook voters say over half of the $5-million pot, with company executives allocating the rest.

“We want to use Facebook to connect with our guests on a daily basis. They have told us over and over again that education is their top social concern and they really want to be involved,” said Laysha Ward, president of community relations.

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