Wednesday, September 18, 2013

Thank You Ocean

In Governor Schwarzenegger’s 2004 Ocean Action Plan, he called for the development of a public awareness campaign that empowers individuals to understand and take action to address the threats facing the ocean. The 2004 federal U.S. Ocean Action Plan also called for greater public education about the importance of the nation’s coasts and oceans. In 2006, the California Thank You Ocean Campaign was launched to fulfill both of these plans’ call to action.

The campaign features a public service announcement produced by world-renowned cinematographer, Bob Talbot, an out-of-door advertising campaign, a bi-weekly podcast series featuring leaders in ocean policy, and this Web site. The campaign is focused on educating the public about the importance of sustaining ocean life and inspiring Californians to practice ocean stewardship to alleviate four major threats to the ocean:

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