Wednesday, October 23, 2013

Sidekick Cycle Game Benefits Needy

From Philanthropy Today:

A mobile gaming company that seeks to connect cellphone diversions and philanthropy has released its first project, a game that aims to raise money for a nonprofit group that provides bicycles to impoverished communities in the developing world, The New York Times writes.

The Global Gaming Initiative, founded in 2010, develops games around partner charities, which get money from players’ in-app purchases. Players of its Sidekick Cycle game virtually pedal through a series of African landscapes, performing jumps and other stunts.

Half the proceeds from Sidekick Cycle in-app purchases go to the charity World Bicycle Relief. The game itself is available for free for use on Apple iOS devices, and an Android version is in the works.

No comments:

Post a Comment