From Philanthropy Today:
The New York Times writes.
The Global Gaming Initiative, founded in 2010, develops games around
partner charities, which get money from players’ in-app purchases.
Players of its Sidekick Cycle game virtually pedal through a series of
African landscapes, performing jumps and other stunts.
Half the proceeds from Sidekick Cycle in-app purchases go to the
charity World Bicycle Relief. The game itself is available for free for
use on Apple iOS devices, and an Android version is in the works.