By Megan O’Neil
What if just some of the millions of Tweets sent last month about the shooting of an unarmed teenager in Ferguson, Mo., included modest donations to relevant, reputable nonprofits?
Clarence Wardell, cofounder of the microphilanthropy platform tinyGive, says his startup company’s Twitter-based donation tool can be such a conduit. To donate through Twitter, users must create an account and send a tweet that includes the dollar amount, the recipient organization’s Twitter handle, and the hashtag "#tinygive." The minimum donation is $1.
The tool comes as Twitter dips its toe into e-commerce—the company said this week it is testing a button that allows users to make purchases—or donate money—directly on the social media platform.
--From Philanthropy Today