Friday, May 8, 2015

Community Giving Day Busts Records

By Eden Stiffman

From Philanthropy Today

The largest community giving day in history just broke its own record.

Organizations participating in the second year of Give Local America, held May 5-6, raised $68.5 million over about 24 hours, 29 percent more than last year’s inaugural event. More than 9,000 nonprofits participated, building on the growing trend of local giving days, which harness the support of community foundations and local United Way branches to encourage giving to local nonprofits.

As with other giving days, the event cultivated new donors: 35 percent of donors indicated it was their first gift to a particular charity.

Human services groups received 28 percent of the donations, followed by education and then arts and culture groups, which received 19 percent and 16 percent respectively.

"We are truly amazed at the generous spirit of individuals and communities across America," said Lori Finch, vice president of community foundations at Kimbia, the software company that started the event and built the crowdfunding platform many of the participating foundations use.

Seattle Finishes First

For the second year in a row, the Seattle Foundation raised the most: $16.3 million for over 1,700 local nonprofits. The community saw a 16 percent increase in individual donors and an 18 percent increase in individual gifts.

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