Saving blood saves lives, but whose lives? Sweden decided to answer that question, with a new service which sends donors an automatic text message when their blood has been used. This push for extra transparency came in response to blood donation shortages, and is a creative way to let donors know that their donation really counts.
The extra step of being notified that their blood is saving someone’s life is being met with positive feedback and a rising interest in blood contributions. Additionally, Swedish authorities are bringing awareness to blood donations by informing citizens of the exact levels of blood in stock - even supplying real-time charts of blood stock levels accessible on their website.
--From Good Net