|C. Coimbra photo|
This is our world now.
We’re not waiting around for things to change. We’re going out and changing them. We’re not looking back at past mistakes. We’re looking forward to better choices. For our generation, apathy is death, action - the new prosperity.
As citizens of the world, we have tremendous power. What we choose to eat, do and buy shapes the future we want to see. It’s not governments, corporations or clicktivism that change things. It’s you and me and how we vote with our wallets.
We’re here to pioneer a new world. A better place where we, our children and grandchildren can thrive. Screw idle intentions and the status quo. We’re turning humanity’s greatest challenge into our most daring adventure.
We are the change.
--From The Republic of Change
Here's how Julien Fruchier, Republic of Change founder, pitched the idea to the creative director at The Change Creation, a brand creation agency that works with entities who make the world better, fairer or truer.
"We're tired of waiting for politicians and big corp to take action. Following the suggestion of scientists at the UN, NASA and NOAA, we're setting out to plant 1,000,000 trees in 30 days through a very public crowdfunding campaign. Join a select group of B Corp, 1% for the Planet and Green America members as well as other stewards of the environment on this important mission."