"Economics as if People Mattered"
|C. Coimbra photo|
"The bakery hires, trains, and houses people who were homeless, ex-convicts, drug addicts, on welfare, battered wives, or illiterate --all well trodden paths to despair.
"Tutored in skills like baking, the bakeries workers have a solid livelihood. The bakery supplies a vast amount of brownies daily to Ben & Jerry's ice cream factory in Vermont, where they are mixed into flavors like chocolate fudge Brownie. The company's motto: quotation mark we don't hire people to bake brownies; we bake brownies to hire people." From a Force for Good by Daniel Goleman