(Lyft will offer) a new program that lets riders top off their fare to the nearest dollar, and donate the difference to one of a group of selected charities.
The new feature is reminiscent of another recent ‘light side ridesharing alternative’ move by Lyft, namely its decision to commit $1 million in donations to the ACLU over the next four years, as a response to Donald Trump’s initial Muslim immigration ban. Lyft’s new program is in line with its founding principles, the company says, and not tied to any behavior by the competition, but it’s definitely a contrasting image given the circumstances.
Lyft will be rolling out the program, which it calls ‘Round Up & Donate’ as a test at first, gradually making its way to users over the next few weeks. The feature works with an opt-in for those who are selected to participate, and it’ll then automatically round up the fare for your current trip to the nearest whole dollar, with the excess going to charity. So if your ride costs $9.67, for instance, the additional 33 cents will go to the chosen charity.