Data analysis by eharmony and JustGiving has revealed that when people are known to give to charity, they appear more attractive to others.
In fact, charitable giving boosts perceived levels of attractiveness for a third (32%) of singles with this feeling strongest among those aged 18-34. Altruistic people also receive more communication when online dating. In addition, the eharmony and JustGiving data shows that over a fifth (23%) would rather receive a charity donation on their behalf than a traditional Valentine’s gift.
Data mined from eharmony also shows that singles who reference some form of philanthropy on their profile – with keywords including charity, volunteering, giving or donating – receive over a third (34%) more communications than those who do not.
Similarly, those who appear to be innately more generous, based on psychological analysis from their answers to eharmony’s Relationship Questionnaire, receive around 80% more messages.
The analysis also considers location and reveals that residents of Liverpool, Manchester and Belfast possess the highest levels of philanthropy, making them the UK’s most charitably-minded cities. When considering gender, women are found to be somewhat more altruistic than their male counterparts.
--From Fundraising UK